#Seo powersuite linkassistant how to#
#Seo powersuite linkassistant code#

You can encounter two opposing opinions on that matter on the web.

There is no clear evidence if such redirection passes PageRank or not. The reason it’s not used for SEO is that when you set up a 302 redirect, the original URL remains indexed and continues to rank. It makes sense to use it for marketing aims: geo targeting, device targeting, A/B testing, and traffic tracking. HTTP 302 (found)ģ02 is a server-side redirect indicating that a page is moved temporarily. We have an informative post about PageRank, I recommend reading it in case you want to understand how authority and backlinks work on Google. PageRank value can be passed from one page to another through links and redirects. It means the more links a web page has, the more authority it gets. Google’s assumption is that authoritative websites are likely to receive more links from other websites. It’s believed it counts the number and quality of links coming to and from a page to determine how important the website is. PageRank is an algorithm that Google invented to measure the importance of webpages. Here is a cheat sheet of all your options: Redirection can be temporary or permanent.

#Seo powersuite linkassistant how to#

Types of redirects and how to choose the right one And that’s when you should remember that you still have options - client-side redirects. However, content creators do not always have control over their server configuration. So, it’s preferable to implement redirects on the server side. In contrast, server-side redirects are performed during request processing. These redirects are triggered after the page or part of it is loaded in the browser. So, it’s the browser itself that performs the redirect.Ĭlient-side redirects are slower and more confusing for users. It instructs the user agent (browser) to retrieve content from a different URL.

#Seo powersuite linkassistant code#

But there is another type that is less common - client-side redirection.Ī client-side redirect (HTML meta refresh, JavaScript redirect, Crypto redirect) is implemented by code inside the content. This is the most commonly used type of redirection. That’s how server-side HTTP redirection works. The server collects all the files on the page and starts to transfer them to the browser. The server processes the request and returns 200 HTTP status code. Your browser, in return, sends another request, but to the new location this time. It contains a ‘location’ header with a new target URL. However, when a server wants the user to visit a different page rather than the requested one, a 30x HTTP status code is returned. The server starts to collect all the files found on the page and then transfers them to the browser. If it’s 200, it means the request is processed. Then, the server responds with an HTTP status code. When you click a link or enter a URL in the search box and press Enter, your browser sends its initial request to the site server. How redirection works: Server-side and client-side redirects

When it’s force majeure, e.g., you made a typo in your newsletter link and thousands of people are getting a 404 error.

For the sake of marketing, e.g., providing a shorter and prettier URL in ads, A/B testing, targeting, and traffic tracking.

You've moved your site to a new domain and want to preserve link juice.

While merging two websites to make sure that links to outdated URLs are redirected to the new pages.

You need to bring users to the main version of your site and avoid duplicate pages because of trailing slashes, file extensions, capitalization, non-www URLs, and when moving from HTTP to HTTPS.

When you are restructuring your site and some URLs become obsolete.

You removed a page from your website and want to redirect visitors to a new one so that they won’t be 404’ed.

When you plan to delete a page, but want to maintain the link juice and traffic of the old URL.

There are 8 cases when you need to resolve your existing URL to a new one:

When should you choose a canonical URL over a 301 redirect?.

Not removing redirected URLs from your sitemap.

Benefits and threats of URL redirection.

How to set up redirects on your website.

Types of redirects and how to choose the right one.

How redirection works: Server-side and client-side redirects.